Sorting through my archives i stumbled upon a CD with some pictures from an old project I did during my studies back in 2004, called globalexplorer. The main feature was a 3x9m projection screen we put up in the stairwell of our university.
A ticket equipped with a bar-code would allow you to “log in” at a virtual globe that allowed to select from a wide range of travel destinations around the world. This triggered a slide show of that destination on the main projection screen synced to some fitting local music score. The color of the lighting in the whole room was linked to the images as well.
As some well thought through marketing scheme 🙂 the number that was linked to the bar-code on your ticket would allow you to log in to a website to review the images of just the destinations you visited on the virtual globe. You could leave your address get some additional information or book your journey.
Looking back it seems amazing what we pulled of with six people a lot of sponsors but altogether zero budget.